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Why Every Small Businesses Needs a Website (It’s Easier Than You Think)

Are you a small business owner who isn’t sure if you really need a website? You’ve got social media, word of mouth, maybe even a little local buzz going. Isn’t that enough? Let’s frame it another way. Do you want to be good, or great? I’m not here to push fancy tech—I’ve just been around […]

March 3, 2025 Read More

How I Used AI to Become a One-Man Digital Powerhouse

Before AI, I was just a writer who knew how to game keywords. But after adopting the technology for my business, I’ve become a digital powerhouse, doing the work that once required a full team. As an early adopter who subscribed to ChatGPT Plus the moment it launched in February 2023, AI has completely transformed […]

February 27, 2025 Read More

The Truth About Digital Gurus (They’re All Frauds)

You’ve seen the business gurus. They offer the keys to the kingdom in exchange for your hard-earned money, usually in the form of a course or series of courses. Their promises include things like a step-by-step guide to earning passive income, or any number of get-rich-quick schemes. What if I told you that all of […]

February 25, 2025 Read More

The Myth of Passive Income (It Doesn’t Exist)

Every entrepreneur dreams of printing money in their sleep. A completely passive income stream that requires no manual intervention and lasts forever. Sounds nice, doesn’t it? Well, I can tell you from firsthand experience that true passive income does not exist. Anybody who claims to know a way to make passive income is nothing more […]

February 24, 2025 Read More

The Death of Blogging

Blogging as a business model is almost completely dead, and I am living proof. There are several reasons for this, which I will go over in this blog post, ironically enough. The reason I’m writing it here is because I’m a writer at heart, and it’s the strength that I spent most of my young […]

February 23, 2025 Read More

Using Midjourney to Grow a Pinterest Account and Monetize a WordPress Site

Midjourney, the AI image generator, is an incredible and fascinating tool that can be used in many different ways, including for driving traffic to a blog. This post outlines one such strategy that I have discovered and developed by way of Builder Society in the aftermath of Google’s 2023 and 2024 algorithm updates, which has […]

October 6, 2024 Read More

Using ChatGPT for WordPress Development

Like many WordPress users, for a long time I was not very good at coding, and I patched together customizations based on random things I would find on Stack Overflow and elsewhere. The rise of AI completely changed that for me, because ChatGPT is very good at WordPress. ChatGPT and WordPress WordPress has been around […]

April 2, 2024 Read More

Removing jQuery from the WordPress Frontend

2024 so far has been all about trying to optimize Extra Chill in the wake of all these Google updates. Like most content sites, we have taken a massive hit to our organic traffic and we are trying to recover. One of the biggest things for my site was Page Speed. Extra Chill uses the […]

March 30, 2024 Read More

Meta Analysis as an SEO Strategy

I’m back again with another experimental SEO strategy. I call this one “Meta Analysis.” The main idea that drives this strategy is providing a knowledge base about your brand and your content for your users. Essentially, you are looking to tell both your users and Google what you are doing and why, in a way […]

January 14, 2024 Read More

Enhancing Digital Footprint as an SEO Strategy

I want to talk about bolstering your digital footprint as an SEO strategy. When we talk about a “digital footprint,” we are referring to a person or entity’s overall presence on the internet. In order to understand this strategy, I want to explain the mindset behind it, and then talk about how I am using […]

January 10, 2024 Read More
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