Analytics Tracker

The Analytics Tracker records user engagement with download buttons using WordPress post meta storage.

Click Tracking System

Data Collection
Button click events tracked in real-time:

  • Post-level engagement metrics
  • Attachment-specific click counts
  • Timestamp recording for trends
  • Conversion rate calculation support

Storage Method
Post meta key: _smi_click_analytics

{
    "attachment_456": {
        "clicks": 15,
        "last_click": "2023-10-15 14:30:00",
        "first_click": "2023-10-10 09:15:00"
    },
    "attachment_789": {
        "clicks": 8,
        "last_click": "2023-10-15 12:45:00",
        "first_click": "2023-10-12 16:20:00"
    }
}

Tracking Methods

Click Recording

// Track button interaction
$success = AnalyticsTracker::track_button_click($post_id, $attachment_id);
// Returns: boolean success status

Data Retrieval

// Get post analytics
$analytics = AnalyticsTracker::get_post_analytics($post_id);
// Returns: array of click data by attachment

Performance Optimization

Efficient Storage

  • Single post meta entry per post
  • JSON encoding for structured data
  • Atomic update operations
  • Minimal database overhead

Bulk Operations

// Get analytics for multiple posts
$bulk_data = AnalyticsTracker::get_bulk_analytics($post_ids);
// Returns: associative array indexed by post ID

Analytics Calculations

Engagement Metrics

  • Total clicks per post/attachment
  • Click-through rates
  • Popular content identification
  • Trend analysis over time

Conversion Tracking

// Calculate conversion rates
$conversion_data = AnalyticsTracker::calculate_conversions($post_id);
// Returns: clicks vs. completed purchases

Data Structure

Click Data Format
Each tracked interaction includes:

  • clicks – Total interaction count
  • last_click – Most recent timestamp
  • first_click – Initial interaction timestamp
  • Automatic increment handling

Aggregation Support

  • Post-level summaries
  • Attachment-level details
  • Time-range filtering
  • Export capabilities

Integration Points

REST API

  • /track-button-click endpoint
  • Real-time data collection
  • JavaScript integration
  • Error handling

Admin Interface

  • Analytics page display
  • Engagement reports
  • Performance insights
  • Data export tools

Privacy Considerations

Data Minimization

  • No personal information stored
  • IP addresses not tracked
  • Anonymous engagement metrics
  • GDPR compliance

Data Retention

  • Configurable retention periods
  • Automatic cleanup options
  • Bulk deletion capabilities
  • Export before deletion

Reporting Features

Engagement Analysis

  • Click-to-conversion ratios
  • Popular image identification
  • Content performance ranking
  • Revenue per click calculations

Export Capabilities

  • CSV data export
  • Date range filtering
  • Post/attachment grouping
  • Integration with analytics tools